Email Marketing

one of the most effective ways to deliver your message, product or service direct to your target audience
Laptop with image of email marketing statistics

Mailshots and newsletters are cost effective marketing tools Blackboard with paper aeroplane drawing symbolising email marketing

“Linking back to your website will help gain more brand recognition and visits to your website”

Mailshots and Newsletters are cost effective Email Marketing tools

Email marketing is still one of the most effective ways to deliver your message, product or service direct to your target audience. Linking back to your website will help gain more brand recognition and visits to your website.

You may think that people get so much trash come through their in-box these days, that email marketing would be a waste of time – who could blame you!

Try looking at Email Marketing from a different perspective…

  • It is more cost effective, environmentally friendly and measurable than traditional mail.
  • You can send promotional mailshots to specific customers.
  • Emails that is informative and enticing sent to potential new clients could secure more business.
  • Newsletters can make your company the go-to-place for industry information. Educate your audience on a product or service, give them the latest news in your business sector, etc. and build long-term relationships with your recipients.
  • Putting links back to your website in the mailshot or newsletter will attract more visitors to the site. This will help with Google rankings and could increase sales.

Current Content Email Marketing Services can be the first step to successful email campaigns. We can tailor a campaign to suit your business needs using Mailchimp, the most recognised email marketing platform. The Mailchimp account is set up in your name, meaning you always have access and control when you want it.

Regular email marketing with professional content writing and carefully selected products and topics will help you to:-

  • Deliver your message directly to your target audience rather than wait for them to find you.
  • Increase your customer base.
  • Introduce new products or services.
  • Increase brand recognition.
  • Track results and learn from them.

If you mailshots or newsletters are regular, informative, with well written content, engaging images and calls to action, they can only add value to your business.

Start sending regular mailshots to your database with the help of Current Content. Our Email Marketing Services come as a stand-alone task or part of our monthly refresh packages which include website updates, blog post and social media posts.

If you want help with content creation for your marketing campaigns contact Sue at Current Content today!

Want help with content creation for your email marketing campaigns?

Talk to us about email marketing as a stand-alone task or part of our monthly refresh packages