SEO, that big black hole that mystifies and terrifies, is about to become a little clearer as we take a look at some SEO myths and truths. Most of you know the importance of good SEO for your website but still get a little baffled by the SEO myths and truths that are bandied around the internet.
Effective SEO does involve time and effort, the big thing here is to put your time and effort into what’s important right now, not an outdated myth. To make sure you don’t waste time on the things that no longer matter, and help you to weed out the SEO myths and truths, we’re hoping to dispel a few myths.
SEO and Ranking
Higher rankings equal more search traffic. This is true, people will see your listing, but this doesn’t mean you will get more clicks to your site. If your meta description is not inviting to the reader, or the keywords you have ranked for are not really relevant to your business, visitors are not likely to click into your website. Don’t try to be #1 on the first page (there will always most likely be a paid ad at the top anyway), instead aim to be on the first page with an appealing meta description.
Meta Descriptions and Rankings
While meta descriptions are really important they don’t actually have a major impact on rankings. However, they do affect click-through rates, which at the end of the day is what you are hoping to achieve in a Google search. This little snippet gives you a massive opportunity to rise above your competitors; it really is what separates a click-through to your website or someone else’s. While Google don’t give a straight answer as to whether sites with higher click-through rates rank better, other search engines like Bing do rate click-throughs as a ranking factor.
More SEO Myths and Truths
Homepage stuffed with Content
A homepage overflowing with content will leave visitors feeling overwhelmed and confused. At the other end of the scale a super minimalistic homepage that tells the visitor very little may look cool, but without giving visitors a quick concise view of what your business offers, will not encourage visitors to go further. Get the balance right and you will be on to a winner. Clarify who you are, what you do and what the visitor should do next.
Quality not Quantity
Don’t think that the more pages you have the more traffic you will get, it doesn’t work that way. The search engines will only rank pages with quality relevant content. They may even miss out pages where content is too similar to other content already indexed. Google’s Panda algorithm is very good at detecting content that isn’t helpful to users and may even incur penalties. If you need help creating good content that visitors will want to read, we can help.
SEO and Images
There was a time when optimising images for SEO wasn’t so important, not anymore. Search engines can’t see images so you need to tell them what the image is about. You do this using the alt text and giving the image a relevant file name. Without this you are missing out on being as visible as possible online. I know that you don’t see it too often but Google does recommend that you use descriptive titles and captions for images.
Links V Content
There was a time when building as many links as possible was good for SEO and higher rankings. While link building is still important they need to be genuine quality links. So do you invest in link building or more content? It has to be content; web pages, blog posts or lead generation offers. Content will naturally bring more links with it over time.
To round things off
SEO is really about the user experience which starts the moment they type in their search. The better their experience with your website, from your meta description, to the quality of your content, to the navigation of your website – the better your SEO ranking will be.
If you think a review of your website content for relevancy and usability is needed, we can help. Contact us today to discuss your requirements.