We all know the phrase ‘Content is King’ but do we follow the advice? Does your website have thin content, or is it bursting with wise words, images, infographics and videos?

While content is king it only wears the crown if it is relevant, meaningful content. Is your website’s content a little thin on the ground? Read on to find out why this isn’t ideal if you want Google to rank you well and visitors to find you and stick around.

Does your website have thin content?

What is thin content?

In a nutshell it is content that has no real value to the reader. This can include pages with very little content or low quality affiliate pages. Duplicate content is also considered thin content; by this I mean duplicated from your own website pages, not copied from other websites which is an absolute no-no!

Since Panda became part of Google’s core algorithm a few years ago Google can assess the difference between good and low quality content, ranking accordingly. This isn’t a major issue, after all when you have a good quality business; it makes sense to have a quality website that gives visitors valuable information relevant to their questions and needs – right?

To make content on your website king – not thin, it helps to know what Google wants to see. Google’s business is giving searchers the results they want. They do a pretty good job too, which is why they are the top search engine out there. To rank high with them you need to prove to them you are answering the user’s question. This is unlikely to happen if you don’t put enough content into the web page. If you want to rank high, thin content won’t cut it. You need to write in depth about the subject, that way you are much more likely to answer any questions that are searched for.

High quality content that answers specific questions is more important than ever.

The term ‘thin content’ can also refer to web pages stuffed with keywords. Google doesn’t like this, and to be honest the content won’t read well either. Visitors can be put off which is potentially lost business.

Now that you know more on what Google likes, does your website have thin content?

A good way of ensuring content is king is to install and use the Yoast plugin for WordPress. It provides a list of checks to help ensure your web pages are top-quality, thus helping them to rank well with Google.

The checklist will point out improvements like…

  • Word count – does the page have at least 300 words?
  • Keywords – have you used this keyword before?
  • Keyword density – are you using the keyword too little/too often?

While the aim is to have a full house of green lights, getting these three points green is most important.

Does your website have thin content - Yoast green lights results

In addition to this there is a readability check list.

This will help you to create top quality content that is easy to read. It points out things like sentences that are too long, or that you don’t start sentences with the same word – repetition can be irritating to the reader. Readability is checked with the Flesch Reading Ease test. This assesses the text on how easy/hard it is for a visitor to read. Text that gets a green light scores 60-70 in the test.

Getting a full set of green lights here isn’t the be-all-and-end-all; the most important thing is to write with readability in mind.

Does your website have thin content - Flesch readability test

Now it’s time to check out your own website

Do you have relevant, good quality content with appropriate images and graphics on each page?

Has every page got the Yoast green light?

Does your website have thin content?

If the answer is no to any of these chances are your website is not ranking as well as it could be.


Current Content can help you to get out of the red and into the green. Quality content is what we do. Why not get in touch today?

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