Digital Content Manager BlogBringing you news & views on the best ways to promote your business in todays digital world
The Digital Content Manager Blog
Ideas to improve your online presence using fresh content and images on your website, social media posts and email marketing campaigns to attract more visitors to your website, from our Digital Content Manager.
Your Website is Your Shop Front Like any retailer you need to be creative with your window dressing. In the digital world your website is your shop front. Investing in email marketing, social media and Google Ads that direct visitors to your website could all be money...read more
How to engage your reader in 15 seconds – and keep them interested! It’s a well known fact that in general you have less than 15 seconds to grab someone’s attention. Whether it’s your blog post, newsletter or mailshot, here are 10 ways to engage your reader in 15...read more
4 'Must Haves' for a Powerful Contact Page! Is your website generating leads? If not you may be missing one or more of these important 'must haves' to give you that powerful contact page. Having a great website isn’t a one horse race. Your competitors will always be...read more
Are people bouncing off your website? Statistics show that over half of the people who visit a website click away within 15 seconds. In numerical terms more than 100 of every 200 visitors will bounce straight off! So what makes them leave so quickly? And what can you...read more
The importance of using visual content has never been greater. You only have to look at your Twitter or Facebook feed to see evidence of this. Be honest with yourself, do you find that you scroll down the feed only stopping when good visual content catches your...read more
How do you increase your website traffic and visibility? A regular blog post is certainly a good place to start! If you are one of the many businesses who think blogging is some kind of online diary for sharing stories and cookery recipes – think again! The blog post...read more
Have you started a new website but you're not sure where to start in terms of increasing your traffic? Follow our 12 tips below on specific areas to target: 1) On-page optimisation - Ensure your website is optimised to ensure best possible results in the SERPs. Meta...read more
Is the content on your website all about you? Is your mailshot or newsletter filled with – We have, We Are, We will? It’s time to take the ‘we’ out of your content! Most, if not all of your customers are really only interested in what’s in it for them – What can you...read more
2015 has seen content marketing become a major priority in the B2B marketing world. Of course the down side to this is major clutter in your in-box, social media feed and across the web. So as a business how do you break through the clutter to ensure your business is...read more
Google rewards great content Your audience want great content Your business deserves great content The impact of your website or your blog content can become diluted and less effective if too much emphasise is put on SEO and keywords (especially if you are not an SEO...read more
7 Steps for effective Social Media
Social Media… it’s no longer just the pastime of teenagers and techie people; it is a critical marketing tool for every business from the multi-million corporate company to the one-man carpenter or bespoke shoemaker. That doesn’t mean rushing out to join every social media channel that is out there; nobody has the time or energy for that.
Follow these 7 simple pieces of advice and you will find that getting on-board with Social Media could be the best business decision you make this year!
It’s a well-known fact that people like to deal with people – take the automated phone systems that are everywhere these days ‘press one for this – press two for that…’ it drives me nuts, wading through various options only to end up holding for an operator anyway!
Make your email marketing campaigns talk to your customer; plant the seeds, empathize with them, show them you are a problem solver…