If you’re building a new website, or upgrading your existing site, this blog post is right up your street. Read on to learn about the 7 things to avoid doing on your website.
- Vague headlines on the home page
Be clear with your headlines. A visitor’s first question when they click on to your site is, ‘am I in the right place?’ Make your headline text descriptive and specific so that people can immediately see what it is that you do.
- Social media links at the top of the page
A social media link right at the top of the page is a magnet to a visitor – and what happens when they click on Facebook or Twitter? They get sucked into other areas of interest and before you know it they have forgotten your page and may never return!
Don’t get me wrong, you should have active social media platforms, and you should link to them from your website, just put them in the footer, rather than the header.
At the end of the day you want to use social media to attract visitors to your website, rather than the other way around.
- Meaningless Headers
We all use headers to break a web page into sections. These headers are designed to stand out, so be sure to use them to your best advantage.
Make the header descriptive and of value to the reader. They will help to carry them forward in the buying process.
- Long paragraphs of text
Most people scan read when visiting websites. Large blocks of unbroken text are boring to look at, and for some, extremely daunting. Keep your paragraphs short, broken up by white space, and those all important valuable headers we mentioned earlier.
Using bullet pints, bold text for important words, and internal links, will also help break up blocks of text and make your webpage easier to scan-read.
How are you getting on with our 7 things to avoid doing on your website?
- Stock images of people
There is nothing worse than seeing a stock image of a bunch of exceptionally happy smiley people gathered around a super tidy desk on the ‘About Page’ of a website.
Don’t do it! Your business will appear much more authentic and trustworthy when the photographs are of the real people in your business.
- A Testimonials Page
Testimonials add to the credibility of your business, so it’s understandable that you want to display them on your website.
However, placing them on a dedicated page, where they can often appear out of context weakens their effect. A better idea is to have a testimonial on each page of your website, especially where the quote is relevant to the product or service.
- Press Releases
Posting a press release-on your news/blog page is the lazy approach. They aren’t written for web and if you just copy and paste, or upload a pdf, the result is a boring block of heavy text, which includes a load of stuff about your business which is already on your about page.
Take a bit of time to re-write your press release as a blog post for your website. Include good images, headers, bullet points, links to other pages or blog posts relevant to the topic, and don’t forget those all-important keywords.
It will be much more effective than a press release, believe me. If you need help re-writing a press-release, you know who to call!
Of course all of the above are my opinion only; at the end of the day it’s your website, your rules.
As always if you need help with all aspects of content writing for your web pages, newsletters, even press-releases, Current Content are here to help.