When you’ve put time and effort into creating a slick new website you want to get it out there. If you haven’t done an effective keyword research first, your efforts may be in vein.
Haven’t a clue where to start?
Check our 5 tips for effective keyword research and get your website seen by the many rather than the few!
- Give it time
Doing an effective keyword research can be a time consuming task. Don’t think that because you know your business you will instinctively know the search terms. It is so important to really look into the words and terms your audience may use when searching for your product or service. At the end of this task you should have an extensive list of words you want to rank for.
It’s a good idea to save this list and revisit it regularly as your business focus or your target audience may change meaning a change to your keywords too.
- Choose realistic keywords
Some areas of business are very competitive which means choosing a well used keyword in this environment is not likely to get you a high ranking, especially if the big boys are already up there. A better tactic is to focus on long-tail keywords. You will find these easier to appear in search results for.
For example a gym gives fitness classes, one of which is for retired people. Rather than using ‘fitness classes’ as your keyword, choose something like ‘fitness classes for senior citizens’.
Once your long-tail keywords are ranking well then try for the more competitive keywords.
Word of warning –don’t be so specific in your keywords choosing something that doesn’t get any traffic!
- Focus on one keyword per page
Going back to point 1 and your comprehensive list of search terms – use this list to pick out the appropriate term for each page on your website. As in our earlier example of fitness classes, if your gym has a range of classes with a website page for each different area you can still use the term ‘fitness’ on all pages, just pair it with other relevant words to create your long-tail keyword unique to each page.
- Check if a word used is singular or plural
For example do people search for ‘house for sale’ or houses for sale’? While Google is getting better at recognising the plural is the same word as the singular, results can still be quite different. Google trends is a good resource for checking whether to use singular or plural for a word.
- Check are your keywords working
You’ve put hours into your effective keyword research, using what appear to be the best terms. This could be a worthless exercise if you don’t check the results and success of your keywords. Use a private browser to search your keywords and see where your website appears in the search. If you’re not where you want to be it’s time to re-look at your keyword list and re-evaluate.
Effective keyword research takes time
Keyword research does take time, there’s no getting away from that, but the rewards are worth it. Yoast offer a range of online keyword training courses. You can even take a free trial lesson!
Once you have your keywords nailed talk to us here at Current Content about writing your website pages in a reader-friendly style that includes those all-important keywords.