How do you go about validating your blog topic ideas?
As Google search pages become more crowded it’s getting harder to be ranked for popular keywords in your industry. People are being more specific in their search term. This means using long-tail-keywords in your blogs could get you much higher ranking than a single keyword.
Google responded to the changes in peoples search methods by introducing Rank Brain, a machine-learning artificial intelligence system, and Hummingbird, a search algorithm that focuses on the meaning of the particular search term. This is great – more topic opportunities to write about. But how do you know the topic you choose is the right one?
Try these 3 steps to validating your blog topic ideas
- Know your audience.
We’ve talked about this before; think about your audience.
- Who searches for your business, products or chosen topic?
- What are their age range, job roles, and demographics?
- What are the goals of those reading your posts?
- What emotions do you want to evoke?
- What action do you want readers to take next? Visit another page on your website, make a purchase or share on social media.
Once you’ve figured this out it’s easy to see which of your blog post ideas fit the mould of your target audience.
- What questions might your audience need answers to?
Now that you’ve nailed your audience it’s time to think of the questions they may ask and provide solutions for them. For example you’re a health food retailer promoting a healthy eating plan. Your audiences’ problems might be that they can’t afford a special diet, they don’t have time to cook specific meals, they have food allergies, or how to fit a healthy eating plan into a family environment.
You need to work out the best way of delivering the information and solutions. Research what competitors have done already and how you can be different to others in your field. You could include a video or infographics for example. Creating a topic cluster is a relatively new way of strategizing blog content that works well with the new search engine algorithms.
Consider creating a topic cluster
So using our example we could create a topic cluster around Healthy Eating Plan. This main post can briefly touch on all the sub-topics clustered around it like the diagram below. The sub-topics use long-tail-keywords that are easier to rank for in search engines. By structuring your blog post ideas in this way it makes it easier to come up with ideas for content that will resonate with your audience.
- Use on-line tools to check out your topic ideas.
It’s important to do a couple of tests on your ideas – after all just because you think it’s an interesting topic and good for SEO it doesn’t always mean your audience will want to read it!
Here are a few tools to use when validating your blog topic ideas.
TitleTester: This tool allows you to test out different title options to analyze which has the highest click-through rate. Test different angles on your chosen topic to see which attracts the most interest.
BuzzSumo: This is a great tool to analyze how many times a URL has been shared via social media or linked to by another domain. A quick competitor analysis will help you see how different angles of the topic you plan to write about have performed in the past.
Twitter Polls: Conduct a poll with your Twitter followers to vote on topics they’re most interested in reading more about. This will help you select your blog topics before you start writing.
Now are you ready to start writing those blog posts?