Have you started a new website but you’re not sure where to start in terms of increasing your traffic? Follow our 12 tips below on specific areas to target:
1) On-page optimisation – Ensure your website is optimised to ensure best possible results in the SERPs. Meta tags should be descriptive and relevant to what your service offers, whilst keywords should be tailored to what users search for and not overly stuffed.
2) Start an SEO campaign – It is advisable to invest in a quality SEO expert who can guide you in terms of the best ways of directing traffic to your site and increasing your keyword rankings. Beware of those promising instant results; a good SEO campaign will deliver the goods, but this could take time, depending on the sector in which your company operates.
3) Advertise on Google Adwords, Facebook, Twitter etc. – Pay-per-click is an important element in terms of increasing your web traffic, and what better way to do so than by advertising on some of the net’s most popular sites? Ads can be tailored to specific users, so you can target the audience you want.
4) Active on social media and posting regularly – Social media is vital to any business in this day and age; stats show that companies who engage with customer service requests on social media reap the rewards, with those customers spending between 20% and 40% more money. Make sure you keep your social media pages active – an inactive Twitter page is akin to an unmanned customer service desk.
5) Write irresistible headlines and great content – Quality, informative content that helps readers and invites them to share across all platforms is now vital in terms of maximising your web traffic. Avoid ‘clickbait’-style titles and ensure your content isn’t time-sensitive.
6) Target long-tail keywords – Long-tail keywords are specific search terms (often three or four words long) used by the customer. They can help differentiate your business from the thousands of competitors out there, and are particularly useful if you want to target local custom.
7) Guest blogging – If you can, invite experts and influencers to ‘guest blog’ on your site, and then reciprocate on theirs. This is a great way of link building and if you choose the right sites, you’ll see your traffic grow exponentially.
8) Adding share buttons to your site – Make it easier for readers to share your content by adding icons that enable them to re-post to their own Facebook, Twitter and Google+ feeds. After all, it’s free advertising for your company!
9) Email marketing – There’s a fine line between successful and unsuccessful email marketing. Bombard customers with constant messages and you could be reported for spamming. Get it right, and you’ll reap the rewards. Be human: personally address clients and customers and tailor events and offers specifically to them.
10) Make sure your site is fast and responsive – According to Econsultancy, web pages that take over three seconds to load will be abandoned by 40% of users. It is therefore vital that your site is quick to load and easily viewable on smartphones and tablets. Compressing images can help with this.
11) Blogging -Inform your readers; if the search engines can see you’re offering regular, quality content relating to your service, your results will soon be boosted.
12) YouTube – Did you know video is 50 times as successful in getting organic page rankings in Google than plain copy results? This is because competition is less, although more and more businesses are switching on to the potential of video marketing. Embrace YouTube and you’ll see your traffic go up, while giving your business a fun, friendly and energetic face.by